Embassy
Lucerne-based family enterprise Embassy ranks amongst Switzerland's key watch retailers. It always steal a march on the competition when it comes to discovering new brands. Its retail portfolio has to
be seen to be believed.
Embassy went into partnership with Ludwig Oechslin and the Musée International d’Horlogerie to develop the MIH watch, for which it is the exclusive retailer, paying CHF 700 per watch sold to the international horological museum for its restoration projects.
This creative form of sponsorship is the exception rather than the rule in the watch industry.
The collaborative effort behind the MIH watch
laid the foundation for the joint founding of ochs
und junior AG.
Embassy nurtured the brand for three years until
the time came to seek independence.
Spring 2012 finds us pursuing new strategic partnerships while maintaining excellent relations
with Embassy.
Thank you, dear Friends!
